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An Introduction to Pinterest Marketing Articles | January 4, 2013
Pinterest?is a pinboard-style photo sharing social media website and has been described as a??virtual?pinboard? ? a place for you to ?collect the things you love?. Other useful descriptions you?ll hear are ?online vision boards? and ?image bookmarking website?.
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In a nutshell,?Pinterest?is a website full of images or YouTube videos that you find appealing -?a place where you can express yourself and connect with others who have similar interests. It?s an effective way to drive people to your home business website and increase your Google ranking.
?So, why is?Pinterest?important for your online home business?
Branding.?
Other than obviously securing your social profile on Pinterest air max wholesale china , which secures another spot on Google for your brand, it?s also a way to build your authority on a popular network. What you choose to ?Pin? and share reflects on your business.
Link Building.?
Every ?Pin? and ?Repin? creates a link back to the image source (which in most instances will be on your website). Every decent link counts towards your SEO efforts. What you choose to ?Pin? and share reflects on your business.
Social Referral.?
Many purchasing decisions are now driven by social referrals and recommendations. Every time someone pins your brand or products, they?re endorsing you across their network ? driving business to you!
Traffic.?
With each Pin linking back to your websites, people are going to be discovering your products and clicking through to your business. There?s significant traffic opportunities for the right businesses on Pinterest.
Getting your online business started on Pinterest
Within your profile are ?boards? which ? when compared to blogs ? are like ?categories?. They?re essentially topics that you categorise all the images that you like into. Examples could include: hairstyles cheap air max wholesale , wedding gowns, shoes, decorated rooms etc.
It?s easy to get caught up in ?pinning? everything, and repinning randomly. But think about what reflects best on your online business and what is most likely to appeal to your audience and drive referrals and traffic.
Use a professional looking image for your profile.Tell the world who you are.Tell the world what you do.Say a bit about your online business.Say what your online business does.Share any credibility boosting information.Tell people what they?ll find on your ?pinboards?.Include a link to your website.Include a link to your Facebook page.
The key attributes to a successful Pinterest profile:
Invest the time.
It?s social marketing? so it goes without saying it won?t be ROI positive overnight. You really need to invest the time (especially in the beginning setting it up) and be consistent air max wholesale free shipping , pinning and reviewing regularly.