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Getting Started
Often, especially if you are just getting started, you will find that pre-packaged promotional materials are a big time-and-money saver Xavien Howard Jersey , and you can learn a lot by starting with them. After all, they were designed by professionals in the church marketing field.
On the other hand, such materials are often too generic, and do not specifically address your own church's strengths, ministry message, or calling.
Another option is to employ the services of church marketing professionals or an agency to create customized and tailored promotional materials especially for you to use.
This can "quick-start" your efforts Laremy Tunsil Jersey , and save you much time, and many dollars, in "trial-and-error" experimenting, but it usually will involve substantial front-end cost.
In the end however, it is how well that you actually meet needs and wants that will attract and retain people, not how "slick" your promotional materials are. Again Cordrea Tankersley Jersey , knowing your community and your target audience will better enable you to identify effective and appropriate methods of reaching them.
Step 4 - Following Up
There are two sides to the following-up stage. One is to follow-up with and evaluate the effectiveness of your various marketing and communication efforts, and the other is to follow up with the people that your efforts actually attract.
As we touched on earlier in this report, your efforts will be a colossal waste of time (and money) if they are not producing the results that you want - which is, getting your message out to the people, and getting them to actively respond.
And just what is your intended message? Ultimately, it may be to fulfill your role in the Great Commission Raekwon McMillan Jersey , and to "make disciples of all nations", or it may be simply to attract more people to become worshippers and members of your own local church, and thus to increase the amount of resources available for your church to conduct it's ministry mission.
Are your media messages primarily positive "feel-good" inspirational messages? Or are your efforts intended to get people into the church, attending your worship services, and actively participating in your ministries and missions?
If they are the latter, just how effective has the particular channel or media been in inspiring worshippers to attend? Which method or message has been more effective? Time to evaluate Charles Harris Jersey , assess, and adjust your planning.
Find out how people found out about you. Ask them what specifically inspired them to begin attending, or participating in your church. What messages have they seen or heard out there in the various media? Do they use your website? Do they read your newsletters?
Assimilation
The other aspect of evangelism and church ministry marketing that is most often ignored, is doing something with the people once we've gotten them in the door.
Is your church a warm, welcoming, and friendly place? Is it really? Most churches think they are Mike Gesicki Jersey , but from the first-time visitor's perspective, they are very often a closed, inward-looking group of insiders.
What programs and mechanisms do you have in place for getting the first-time visitor involved and included in the various activities of your church? Do they have a reason to return, week after week?